Join the 1,454,128 supporters of the Stop Global Warming Virtual March, and become part of the movement to demand our leaders freeze and reduce carbon dioxide emissions now. We are all contributors to global warming and we all need to be part of the solution.

The Stop Global Warming Virtual March is a non-political effort to declare that global warming is here now and it’s time to act.
This is a movement about change, as individuals, as a country, and as a global community.

2030, Inc. / Architecture 2030

Face It: There is a Solution to Global Warming

First, join the Virtual March, then, watch the Face It webcast, beginning January 30, 2008 at 9 am EST at >

Learn not only about the ‘silver bullet’ solution to global warming, but also what you need to do to enter our two unusual and exciting competitions with $20,000 in prize money (BYOBP – Bring your own body paint!). Laurie David will be judging the entries, along with Susan Szenasy of Metropolis magazine, and 2030, Inc./Architecture 2030 (aka ‘2030’)!

What’s behind 2030’s support of the Virtual March? Our confidence that there is indeed a ‘silver bullet’ solution to global warming, if we act now.

The Silver Bullet Solution

Contrary to what many are saying, there is a ‘silver bullet’ solution to global warming: Stop coal and reduce the fossil fuel energy consumption of buildings. We refer to this as “the two sides of the energy coin”, i.e. supply and demand.

Why coal? Because, in just one month of operation each year, a single medium-sized (500 MW) coal plant adds enough CO2 to the atmosphere to completely negate Wal-Mart’s half-billion dollar efforts to reduce the energy consumption and CO2 emissions of their existing Supercenters by 20% over the next seven years. Why buildings? Because buildings are responsible for almost half (48%) of all energy consumption and greenhouse gas (GHG) emissions annually in the US, and buildings use 76% of the energy produced by coal plants.

To stop coal, 2030 advocates first for a US and then a global moratorium on the construction of any new conventional coal plants, and the gradual phasing out of existing coal plants by 2050. This puts an immediate cap on coal emissions, and allows time to retrain coal workers for new jobs.

To tame buildings, 2030 advocates for implementation of its widely adopted 2030 Challenge, a global initiative calling for all new buildings and renovations to reduce their fossil-fuel GHG-emitting consumption by 50% by 2010, and that all new buildings be ‘carbon neutral’ by 2030.

A Win-Win Opportunity

Building is a local activity; it cannot be outsourced. If the money spent to subsidize the coal industry is used instead to meet the 2030 Challenge, we not only stop global warming, we also revitalize our struggling economy, creating millions of jobs in the very segment of the economy that is hurting the most: the building industry.

Sound too good to be true? Watch the half-hour Face It webcast, beginning January 30 at 9 am EST.