Join the 1,467,189 supporters of the Stop Global Warming Virtual March, and become part of the movement to demand our leaders freeze and reduce carbon dioxide emissions now. We are all contributors to global warming and we all need to be part of the solution.

The Stop Global Warming Virtual March is a non-political effort to declare that global warming is here now and it’s time to act.
This is a movement about change, as individuals, as a country, and as a global community.


Over the years, Diesel’s ad campaigns have touched on several global issues in a signature over-the-top, irreverent, often surreal way. 2007 opens with a campaign that highlights the risks awaiting our planet due to global warming. We are only a fashion company and do not think that – with just one campaign – we can save the world, but if our unconventional tone of voice and the reputation of our brand can grab and hold people’s attention a little longer than a news feature can, make them think twice about the consequence of all our actions and realize our individual responsibility, then something at least will have been accomplished.

The Diesel Worldwide Team