Diesel

• Location: NY
• Marching Since: January 12, 2007

Over the years, Diesel’s ad campaigns have touched on several global issues in a signature over-the-top, irreverent, often surreal way. 2007 opens with a campaign that highlights the risks awaiting our planet due to global warming. We are only a fashion company and do not think that – with just one campaign – we can save the world, but if our unconventional tone of voice and the reputation of our brand can grab and hold people’s attention a little longer than a news feature can, make them think twice about the consequence of all our actions and realize our individual responsibility, then something at least will have been accomplished.

The Diesel Worldwide Team