The American Pavilion
- Marching Since: March 23, 2006
The American Pavilion recreates itself every year on a beach recognized the
world over for being one of the most beautiful. For 17 years The Pavilion
has played host to the world’s film community, accommodating the need for
information, orientation, and recreation in this most scenic of locales.
Regrettably, for 17 years we have contributed to global warming and the
destruction of this beautiful environment by flying hundreds of people to
the Festival, serving thousands of meals on paper plates with plastic
cutlery and serving thousands of beverages in cans and bottles, using paper
and plastic cups. We have carpeted and decorated The Pavilion every year
for 17 years and at the end of our 12-day tenure, we have discarded this
carpet and the foam core signage and while we have made a valiant effort to
recycle the paper, the plastic, the cans and the bottles, we have barely
scratched the surface.
We are only one Pavilion in the International Village in Cannes. And Cannes
is only one Festival amongst thousands. . Film Festivals represent just one
category of large-scale events that take place every day at one location or
another around the world. The amount of waste created by this one Pavilion
at this one event is bad enough, but when multiplied by events worldwide,
the waste is staggering.
We need to stop.
And that is why we are marching.
As film industry professionals we are powerful and influential evangelists.
We shouldn’t just join the march. We should lead the march.